Considerações Saber Sobre CPC (Custo por Clique)

Considerações Saber Sobre CPC (Custo por Clique)

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An SSP is software that lets publishers sell display, mobile and video ad impressions to potential buyers – automatically and in real time. This includes ad exchanges, networks and demand side platforms (DSPs), giving publishers greater control of their inventory and CPMs.

Here’s how they differ. In traditional RTB, the program evaluates bid requests from advertisers sequentially — if Buyer 1 doesn’t meet the floor price, the request moves on to Buyer 2, and so on, until the floor price is met.

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There are programmatic or technology-driven ad solutions that allow publishers to sell their inventory in advance for a fixed price, not taking part in an auction.

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Real-time bidding is automated and thus is always a type of programmatic advertising, but not all programmatic advertising is real-time bidding.

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Real-time bidding is distinguishable from static auctions by how it is a per-impression way of bidding, whereas static auctions are groups of up to several thousand impressions.

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Performance TV’s real-time reporting leverages the power of Connected TV to show you instantly what’s working (and what isn’t)—allowing you to tweak and optimize your creative for maximum efficiency.

This RTB process ensures that ad inventory is sold at the best possible price fairly and transparently, benefiting both publishers and advertisers by efficiently matching supply with demand.